AS MANY BUSINESS owners have discovered, just having a website is no guarantee of success. Nowadays if you want your target audience to try your products or services, your website design needs to be easy to use. Why? If your website is too complicated to navigate, if...
ATTRACTING PROSPECTIVE CUSTOMERS through referrals is a very powerful way to build your business. The person who comes via a referral is already convinced of the value of your product or service because someone else has done all the work for you of educating,...
When you’re looking for a cheap yet highly effective marketing tool to communicate with your prospective, existing and even dormant customers, look no further than email. Despite what you might have read or been told, email marketing is far from dead. In fact,...
HOW CAN YOU be sure that when people search for information about products or services like yours they will ever see your site? By using SEO. Essentially, SEO is optimising all your online content so that search engines can find it and display it to people who are...
WHAT CAN YOU do to turn barely-interested prospects into a frenzied mob who must get their hands on whatever it is that you’re offering? How can you transform their lethargy into a maddening itch that must be scratched? First, you need to understand the biggest...
WHEN DONE CORRECTLY, publicity stunts (PR stunts) can be tremendously effective in generating media interest, creating buzz, and greatly increasing brand awareness. PR stunts can result in positive coverage of your business or products/services on websites, blogs,...
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