WHAT CAN YOU do to turn barely-interested prospects into a frenzied mob who must get their hands on whatever it is that you’re offering? How can you transform their lethargy into a maddening itch that must be scratched? First, you need to understand the biggest...
WHEN DONE CORRECTLY, publicity stunts (PR stunts) can be tremendously effective in generating media interest, creating buzz, and greatly increasing brand awareness. PR stunts can result in positive coverage of your business or products/services on websites, blogs,...
ATTRACTING PROSPECTIVE CUSTOMERS through referrals is a very powerful way to build your business. The person who comes via referral is already convinced of the value of your product or service because someone else has done all the work for you of educating, persuading...
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